ECOMMERCE GROWTH STRATEGY FOR
PRODUCT MAKERS & MARKET SHAKERS

THE ART & SCIENCE OF ECOMMERCE GROWTH


The Art.

Creating a need, a desire, for your product is one of the most difficult tasks you face.

Articulating your message and presenting the proof.

Creating a meaningful brand.

Making what you make matter.

The Science.

Using data to inform your decisions. Using technology to advance your marketing capabilities.

Knowing how to use both to increase your marketing productivity whilst maintaining as close to one-to-one relationship with your website visitors & customers as you can.

A science that frustrates the most venerable craftspeople.

You focus on crafting your product and delighting your customers. I’ll help you build your brand and reach your people.

ACTIONING A GROWTH STRATEGY FOR YOUR BRAND


Storyboard is a process I’ve refined over 20 years as a brand builder on the interwebs. To learn how to present your product, your craft, to the world.

To make what you make matter.

Together we’ll discover how to build an emotive connection between your online audience and your product.

To position your product in a way that creates intrigue and desire.

In a way that motivates people to purchase.

Not simply to buy from you, but to buy into you.

What will get more of your products into more customer's hands?


Storyboard Your BrandStoryboard is a customer-experience led marketing process. Not logos, but words. Images. Video. Empathy. Context. Designing a marketing strategy that will resonate with your audience. To differentiate from the competition. To challenge marketing conventions. To reap reward.

Through the storyboard process we’ll blend 3 core, often under-utilised, ingredients of your maker business. Your people. Your process. Your perspective. 3 ingredients that will distinguish your brand and present the value your product creates to your website visitor.

  • Your value.
  • Your message.
  • Your mission.
  • Your story.
  • Your product.

This is how you transition from commodity to a desired product.

The story we share with your audience.

The story your audience tell themselves.

The process


A 12-stage framework for building and growing your product brand.

In practical terms? You'll build a more purposeful, more profitable, more sustainable brand. From how you introduce your products on your website's homepage to the post-sale experience.

  • shift from a spend mentality where you quickly become hooked on Google Ads & Facebook Advertising.
  • articulate the tone and personality of your brand - how you present your craft to your audience.
  • learn how to market your business online. The necessary channels and focus to reach your intended audience.
  • discover ways to collaborate with strategic partners. People and businesses that will help project your message.
  • get smarter with your marketing. More creative. More impactful.

I'm an independent marketing strategist at your service. To work by your side to plan and run your marketing with you. Your marketing partner across a structured series of activity outlined below


foundations


  • Objective Setting

    Setting business objectives for your shopify store

  • Brand Clarity

    Defining your focus, establishing your niche & knowing your audience

  • Shopify Platform & SEO

    How to set up your Shopify store and the fundamentals of SEO

  • Shopify Marketing Technology & Data

    Making sure you’re using the best tools apps and accessing reliable data

Customer Experience


  • Ease of Purchase

    Improving shopify navigation, site copy and checkout options

  • List Growth

    Adopting Advanced Acquisition Marketing Strategies Beyond the Pop-up

  • Social Proofing

    Learn the review & user-generated content tools that work best with Shopify

  • Post-Purchase Experience

    Go beyond the buy now button with smarter post-sale communications

Traffic Growth & Scale


  • Google Ads

    Smarter use of search and shopping ads

  • Facebook & Instagram

    Better use of audiences and targeted ads across the customer journey

  • Remarketing

    Motivate more visitors to return and shop

  • Advanced Email Marketing

    Segmentation, Automations and Retention Strategies

Your next step


My work takes place with brands across the world. It is limited by time. So I work with a select few. Are you ready to translate your product value into words? To start making what you make matter? Call me on +44(0)7545 822460, email ian@fashionxecommerce.com or drop your details in the form below. I’ll be in touch right away.