FREELANCE ECOMMERCE DIRECTOR

Leading growth strategy for a few great brands

CHAMPIONING PROFITABLE GROWTH

Bring 20+ years of ecommerce brand building expertise to your business


Brands hire me to bring strategy, structure and process to drive ecommerce growth

You offer the products you know your customers will love.
My job is to devise and help action the plan that will build your audience, grow sales and deliver repeat business.
Establishing and directing your ecommerce marketing strategy.
Training and focusing your in-house marketing team.
Making your customer’s journey as friction-free as possible.
Delivering you sustainable, profitable ecommerce growth.


DATA-INFORMED, CUSTOMER-CENTRIC, PROFIT-DRIVEN


My clients are brands ready to fuel their next stage of digital growth.

The job now is to drive forward with an advanced ecommerce strategy that blends creativity with the technology, data and processes now available to you.
To reach your target audience, motivate purchase and inspire existing customers to buy again.

HOW IT WORKS


No ‘formula’. No ‘template’.

GETTING STARTED: Our work together begins with a full day workshop where everything is on the table. We talk objectives, struggles and opportunities. We get a little geeky working with data. We’ll set priorities through the entire customer journey – acquisition & retention. We discuss in-house skills and the gaps we may need to fill. We place the foundations for our work together and get a complete understanding of expectations and intended results.

SETTING THE AGENDA: I then get to business drawing up our ecommerce strategy. Paying close attention to timeframes, budget and the ‘who does what’. Once agreed, the fun then begins. The doing. We’ll schedule weekly calls to share insight and discuss progress and results.

ACTIONS: Our work will take place across your ecommerce platform and all ecommerce marketing activity. If there’s anything that requires additional work, i.e. developers or designers I have trusted freelancers we can rely upon.

New technologies will be introduced to ensure you have access to consistent and reliable data. We will put in place a truly customer-centred action plan to make it easier to find you, shop and to build enough trust to give customers the motivation to shop again.

KEEPING MARKETING IN-HOUSE: Productivity is central to our work. This isn’t about piling more work on you or your team. We’ll introduce the technologies and automations that drive your business forward. If there are any skills gaps, eg. Google Ads, SEO or Copywriting, I will work to train your team up without the need to outsource.

TIMEFRAME: Typically, we’re looking at a time frame of 6-9 months of work that will position you to comfortably and confidently manage your ecommerce strategy and direction in-house. I’m then on hand to work with you in an advisory capacity to provide review and support as needed.

THE ECOMMERCE NUTS & BOLTS


We are all consumers. We’ve seen the consequences of ‘conventional marketing practice‘ all too often. The ‘one size fits all’ approach. The procedural following of best-practice marketing. You give your customers little choice other than to make their buying decision based on price. That’s never a good place to be.

It’s my duty to review, deliver and help action a fresh, more purposeful ecommerce strategy unique to your business.

This isn’t about dumping a 72 page document on your desk and wandering off. This is real, actionable work alongside your internal team. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.

It’s a partnership. Our work will set out ecommerce foundations – the data and processes – and sit across:

  • documenting your ecommerce growth strategy
  • traffic growth
  • conversion growth
  • retention growth
  • ecommerce team training
  • ecommerce platform review
  • ecommerce performance audit
  • email marketing strategy & management
  • content marketing strategy
  • ecommerce marketing tools & technology
  • a/b testing and conversion optimisation
  • search (organic & paid) strategy
  • customer retention strategy
  • top funnel prospecting through Facebook Ads & Instagram
  • optimising the marketing process

We’ll fuel our work with insightful and actionable data. No more working on hunches.

COSTS


I’m a big believer in transparency.

My fees are structured into 3 tiers ranging from £2250 – £6750 per month. I don’t work with anymore than 3 businesses at one time in this particular role. We will discuss the most suitable structure for our work together.

This isn’t short-term thinking territory. We’re creating a structure and building a process to drive consistent, sustainable ecommerce growth for your business for the long haul

TRAFFIC GROWTH
Advanced SEO, Feed Optimisation, Facebook & Google Ads Strategy

CONVERSION STRATEGY
Clarity, Persuasion, A/B Testing, Ease of purchase, Social Proofing

RETENTION STRATEGY
Retargeting, Email Segmentation, Product Review & Loyalty Program

PROFIT GROWTH
Channel Audit, Analytics Insight, Advanced Metrics & Segmentation

What Clients Have To Say


VIEW MORE CLIENT TESTIMONIALS

NEXT STEPS


Let’s see if there’s a good fit between your brand and my work. To learn more email me at ian@ecommercedirector.co.uk or use the form below. I’ll email you to arrange a convenient time to call.